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Obiio

A more affordable way to handle a fleet

What I did

  • Logo concept
  • Logo design
  • Brand name
  • User research

Profile

Obiio is a Kuwait based technology startup. Obiio’s a Saas fleet management system for both small and big businesses. The company creates custom fleet management systems for its customers.

Challenges

  • Obiio was fresh in the market and had nothing but their software. They had no brand or brand strategy. One of the challenges was to come up with a brand name and logo. The brand name had to be a non-Arabic sounding name as the startup has plans to expand into the international market.

Products used

Adobe Illustrator icon
illustrator
Photoshop icon
Photoshop

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