Obiio is a Kuwait based technology startup. Obiio’s a Saas fleet management system for both small and big businesses. The company creates custom fleet management systems for its customers.
Challenges
Obiio was fresh in the market and had nothing but their software. They had no brand or brand strategy. One of the challenges was to come up with a brand name and logo. The brand name had to be a non-Arabic sounding name as the startup has plans to expand into the international market.